Meet MasterSolve: SugarConnection Sponsor & Elite Sugar Partner

As you may recall from our previous spotlight, Sugar Partners play an essential role in helping companies cultivate customers for life. As one of our users explained it:

“It’s not enough to just choose a good solution. You also need a long-term partner to guide you through deployment and configurations.”

Sugar’s growing network of project managers, consulting firms and custom developers help businesses squeeze as much ROI as possible out of our customer experience platform. And in x short days, five of them will be at SugarConnection Boston.

For those of you lucky enough to have scored a seat before we sold out: You do not want to miss your chance to get up close and personal with these partners. 

Even if you’re not able to attend this week’s event, we highly recommend getting to know them. To help, we’re putting together a collection of Partner spotlights.

Next up in our SugarConnection partner Q&A series: MasterSolve.

First things first: Who is MasterSolve?

MasterSolve is a business and technology consultancy with deep expertise in CRM, marketing automation and customer engagement. Its developers and technology experts have extensive track records in implementing and configuring Sugar for companies in a wide array of industries — medical, manufacturing, nonprofit, financial and more.

As an Elite Sugar Partner, the Canada-based firm has helped numerous organizations get up and running with Sugar quickly and on budget.

We spoke with Chief Marketing Officer Stephen Lavoie to learn more about this much-loved partner and the decision to sponsor SugarConnection.

What makes you excited about sponsoring SugarConnection?

It has to be the direction that SugarCRM is heading with their customer experience (CX) vision. This is an exciting time to be working in the CX eco-system, and Sugar’s strategy to re-imagine the customer experience with intuitive solutions is very exciting. The opportunity to be a sponsor is our way of supporting a dynamic community of innovative minds. We are proud to take part!

How does your company help businesses master the customer experience?  

We seek to understand our customers’ objectives first, and then help them implement the strategies they need to make their goals a reality. How customers want to interact with you as a vendor is ever-changing. This means that the perfect customer experience is a moving target.

Staying on top of trends such as social media, artificial intelligence, machine learning and marketing automation, as well as when and how to use them, can be a risky proposition when done incorrectly. MasterSolve has the experience from working with many clients across different industries to ensure that you’re not the guinea pig — but rather the benefactor of these emerging technologies.

What do you love most about being a Sugar partner? 

While Sugar isn’t the only technology partner we work with, the closeness of the Sugar community, the accessibility of the leadership team and (most of all) the level of customer-driven innovation makes it truly unique and fun to be a part of.

What are you most looking forward to at SugarConnection Boston?  

The connections that are made within the community. Events like this allow us to spend time with our customers exploring concepts in technology that can help them align the processes, people and practices of their businesses. We’ll be within ten feet of some of the world’s brightest SugarCRM experts willing to help you find the best strategies in customer experience solutions.

Why should attendees stop by to meet you in person?  

It’s a great way to see what our company culture is like, and to meet some of our team. We will also be showcasing some really cool technology enhancements for SugarCRM: recently, we combined web chat functionality with a sentiment analysis AI tool. This AI tool will predict the sentiment of a web chat conversation in seconds, and can then immediately notify customer support of urgent or critical issues.

What’s the #1 thing most people might not know about your company — but should?  

Within four years of being a SugarCRM partner, the hard work of our amazing team — along with the trust of our clients and the support of our families and friends — led us to obtain the status of Elite Partner. Since then, we have grown to three physical offices located in Montreal, Toronto and St. Louis, as well as a network of customers and partners around the globe.    

What else would you like attendees to know about your company?  

We work in technology, but we are “people’s” people. We are not interested in living in the matrix. We love how embracing technology enhances business relationships, impacts productivity and drives revenue. But it is people that get it done!

Looking for a partner to help your business? Whether you need help getting started with modules or want to enhance the Sugar platform with specialty configurations, our global partner network offers plenty of options. See what you can achieve with MasterSolve, and explore the full range of Partner capabilities here.

Don’t forget! More partner features are on the way. Stay tuned for details on additional partners of SugarConnection Boston and SugarConnection Paris.

  • customer experience
  • SugarConnection
About the Contributor
Heather Mueller
Heather Mueller Heather Mueller is a master storyteller and content creator helping companies cultivate customers for life — one blog article at a time.

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