Webinar Replay: Transforming Customer Relationships

Last week we held the latest webinar in our “CRM Blueprint Series.” These webinars focus on ensuring the success of your CRM deployment – from evaluation all the way through to deployment, driving adoption and measuring success.

This week, we had a chance to talk with a great customer Tetley Harris, one of the leading food service providers in North America. Trevor McSwain, regional sales manager with Tetley Harris, was a leading force in the company’s decision not just to adopt a CRM system, but to choose Sugar as their system of choice.

Trevor explained the company’s journey from a highly inefficient system of shared spreadsheets to their current smoothly operating, highly productive Sugar initiative.

Joining us was Garrett Hogan, VP of Customer Experience at SugarCRM Elite Partner BrainSell. Garrett and the Brainsell team were instrumental in guiding Tetley Harris through their sales transformation initiative.

The webinar is packed with tips and tricks that Trevor and his team learned along the way. Also, Trevor reveals a VERY useful evaluation template you too can use if you’re in the market for a new or replacement CRM system. Also, Trevor shares his success metrics and ROI in the webinar, and those looking to gauge the effectiveness of their own Sugar deployment might gain a new metric to measure as well 😉

The replay of the webinar can be accessed right here.

And as always, stay tuned for the next installment of the CRM Blueprint series!

  • Brainsell
  • CRM
  • CRm adoption
  • Tetley Harris

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