The line between Sales and Marketing teams have become blurred. Marketers are often tasked with activities that are traditionally sales and vice versa. Sales and Marketing alignment is not a buzzword, it’s a must for a business to thrive. A disconnect between the two lines of business can lead to lost opportunities and revenue. Smart technology is a great vehicle to build a bridge between Sales and Marketing.
Successfully integrating the capabilities of a Marketing Automation (MA) system with your Customer Relationship Management (CRM) can be a game-changer for your company. CRM and Marketing Automation are both powerful software but together they are a dynamic duo. The benefits of integration are many – productivity gains, delivery of sales ready leads, a unified approach to data management and the synchronicity of your sales and service teams.
Another key benefit is helping CRM user adoption. Poor user adoption is one of the main reasons CRM projects fail to deliver business benefits. Applying the power of integrated CRM and Marketing automation with increase sales productivity by providing a single source of truth, from initial engagement to won business.
With plenty of benefits, the compatibility of both is an important consideration when searching for the right software for your company. To stay one step ahead of the competition, the infrastructure used needs to be more than basic.
SugarCRM integrates tightly with many leading Marketing Automation systems. This allows us to help you get complete control over your go-to-market strategy and empower your team with valid insights to ensure every interaction they have with customers and leads is creating the greatest value.
Have a look at SugarExchange to take a look at the Marketing Automation companies that we partner with. Make the right choice and take your business to the next level.