How the World Trade Centers Association Streamlined Business Operations With CRM

(Editor’s Note: the following is a guest post from Kinear Young, the Member Information Manager at World Trade Center Associations. Kinear wrote this post for Upshot, a place for Sugar Insiders to tell their stories).

When I was drafting our CRM proposal, one path was a completely custom-built solution. But to build a solution from scratch would be a huge undertaking in terms of funds and time. WTCA didn’t have either approved for this project.

Another option was to go with an out-of-the-box solution. There were a lot of bells and whistles that came with the big CRM players—but frankly, we didn’t need them.

Instead, we went back to a familiar name. Our team already had been somewhat accustomed to a mid-sized software—SugarCRM—which had been previously implemented. But the timing just wasn’t right for it to take off. Now, though, the appetite existed at WTCA for a solution like this. We wanted to start small and then scale larger in the future.

Subscribe to SugarCRM Updates

Sugar’s email newsletter is filled with the latest trends, tips, best practices and company news you need to help drive extraordinary customer experiences.

I have read the SugarCRM Privacy Policy and consent to the processing of my personal data.