Renowned Architectural Firm Hits It BIG with Sugar

Bjarke Ingels Group, known as BIG, is a trend-setting architectural firm with offices in the United States and Europe. As you might imagine, the firm’s employees consist of highly visual people. They are designers by nature, visual learners and communicators, and naturally drawn to the visually stunning. Those traits are a perfect match with SugarCRM, we are committed to delivering the most intuitive and beautiful CRM application in the marketplace

Today, BIG uses Sugar to manage a multi-country pipeline and business development activities. Its marketing, business development, press and front office teams see Sugar fulfilling their original hopes for CRM functionality.

But, that wasn’t always the case, BIG used to rely on Microsoft Outlook and Excel for contact management, with no central database to hold all data about contacts, customers and projects. As the firm’s growth accelerated, its leadership team decided it was vital to find a new CRM to create a singular place where users could access all the information. BIG…READ MORE