We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.
Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.
As valuable as the Sugar platform is, it never stands alone. Sugar becomes the hub of a front office when it delivers a holistic view of the customer. To build that 360-degree view, you need to integrate multiple systems together, which is much easier on the white board than in practice. There are often very sophisticated requirements for de-duplication, data transformation, and access control.
Enter Magic Software’s enterprise-class integration platform that helps companies accelerate integration to keep pace with, and get ahead of industry disruption. SugarCRM’s Martin Schneider recently sat down with Brian Pitoniak, Magic’s vice president of sales & operations to discuss how Magic helps companies accelerate integration to better relate to customers and enhance their business.