CUPERTINO, Calif. – December 8, 2020 – SugarCRM Inc., the innovator of time-aware CX, today announced its inclusion in the 2021 Nucleus Hot Companies to Watch list. Sugar was cited for expanding the breadth of its portfolio and offering a fully unified customer experience (CX) suite that is more functionally complete than other CRM vendors that emphasize the mid-market segment. 

According to Nucleus, Sugar’s functional advantage, the solutions’ cloud-native architecture through AWS, and strong customer momentum to modernize CX processes and applications suggest that Sugar will be well-positioned to continue its trend of positive growth and new customer acquisition into 2021.

“We are very excited about the direction SugarCRM is taking; its time-aware approach to delivering and understanding customer interactions is differentiated and delivers real-world value to customers,” said Daniel Elman, research manager at Nucleus Research. “Further, Sugar has been a leader among CRM vendors in infusing AI capabilities and integrating new technologies such as Sugar Discover and Sugar Integrate. We anticipate another year of strong growth is in store.

“The new era of remote and distributed workforces further accelerates the need for easy-to-deploy, cloud-based CRM, marketing automation, and service solutions for customer-facing teams. Sugar’s time-aware CX platform fosters a culture of innovation and cloud agility that helps companies with this transformation,” said Craig Charlton, CEO of SugarCRM. “We are honored to be recognized as a Nucleus Hot Companies to Watch in 2021 for our dedication to helping companies deliver on a high-definition customer experience.” 

In identifying the Hot Companies to Watch in 2021, Nucleus analysts debated each company’s current position and their potential for impressive growth, justifying inclusion based on the vendor’s momentum and recent successes. 


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About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. The company’s ROI-focused research approach provides unique insight into the actual results technology solutions deliver, allowing organizations to cut through marketing hype to understand real operational value and select or renew the best technology solution for their environment. For more information, visit 


About SugarCRM

SugarCRM’s time-aware sales, marketing and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value.

More than 5 million users in 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.  


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Caroline Hacker