CUPERTINO, Calif. – August 18, 2021 – SugarCRM today announced its Sugar Market solution has been named to the Constellation ShortList™ for B2B Marketing Automation for Small and Midsize Business (SMB) in Q3 2021 for excellence in driving customer engagement initiatives that deliver measurable, repeatable, and profitable results.
Sugar Market is designed to make the hard things easier for marketers with a curated toolset that includes intuitive campaign builders, advanced automations, and superior reporting. New artificial intelligence (AI) models powered by SugarPredict provide reliable lead qualification and can help drive more revenue by accurately predicting the likelihood of converting leads to marketing qualified leads and flags prospects for sales prioritization. With the AI-infused marketing automation platform, organizations can deliver a high-definition customer experience (HD-CX), helping companies to achieve a crystal-clear view of their customers.
“Sugar is committed to helping companies propel business growth through better relationships with their customers,” says Christian Wettre, General Manager, Sugar Sell and Sugar Market, SugarCRM. “Automating routine tasks frees up time for marketers to find new creative ways to connect with customers and prospects and drive more meaningful relationships critical for business success. We’re proud to be recognized by Constellation Research for our leading marketing automation solution that addresses the unique needs of small and midsize businesses and underscores our journey to pioneer AI for all.”
According to the ShortList report, authored by Constellation Research Vice President and Principal Analyst Liz Miller, organizations today require the ability to engage customers and prospects through a wide range of online and offline channels with the aim of rapidly influencing sales decisions. This is especially true of SMB B2B organizations often operating at “enterprise velocity” without enterprise budgets for tools or talent. Marketing automation solutions for disruptive and growth-driven SMBs are delivering sophisticated tools, workflows and strategies in right-sized and flexible packages to fit the realities of smaller teams and scaling budgets.
Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.
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SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.
Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR. For more information about SugarCRM, visit: www.sugarcrm.com/au.
Lutz Public Relations and Marketing (for SugarCRM)