You have a real appreciation for intuitive technology and well-designed marketing assets.

You’re focused on user experience, especially in today’s mobile world. You understand the importance of good design and the impact that it has on your overall performance. Sometimes, you feel like the design component of marketing programs is an afterthought when it should be top-of-mind for marketers — after all, it is a prospect’s first impression of your brand. You’re likely using several tools to understand how users engage with your website and often seek results from the people who deploy email and advertising campaigns to find out what performed best. You constantly find yourself flipping between tools: You create assets in one place, store them in another, and get performance insights if someone shares them with you. You aim for both efficiency and consistency, and templates can help with your team abiding by guidelines but also allowing you the time to focus on higher value tasks. Below are recommendations for tools and resources that can address your challenges.

Marketing Technologies
  • User Experience Testing Tool (UserTesting, CrazyEgg)
  • Cross-browser/Device Testing Tool (BrowserStack)
  • Marketing Automation with Drag-and-Drop builders and Templates (Sugar Market) to minimize low-effort requests without compromising your brand aesthetic
  • A/B Testing Tool (Optimizely, Google Optimize) so you can understand which designs are working best
  • Advanced Testing within Marketing Automation (Sugar Market) to ensure every email renders correctly
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