Backcountry was on a mission to implement a customer relationship management (CRM) platform with scalability, extensibility, and customization options to improve customer relationships. The team started with about 20 potential partners, then short-listed SugarCRM, Salesforce, and one other. Watch the video to hear Peter Tew, Senior Product Manager at Backcountry, discuss why the team chose Sugar and the success they’ve already seen with their implementation.

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Sugar vs Salesforce

About SugarCRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability.
Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work.
Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.