Sugar Provided Visibility for this Global Manufacturer

The Business

Arcsoft is the leading manufacturer of self-adhesive materials, papers and films designed specifically for labeling. With a turnover of more than €800 million and 1,570 employees.

The Challenge

Arconvert looked for digital transformation to standardize commercial processes and centralize databases. This would create stronger coordination of marketing and sales actions, and achieve B2C and B2B integration into a single experience. However, they struggled with disparate offline processes across regions which made customer account planning and management difficult and leveraged multiple ERP systems which nearly paralyzed productivity.

The variety of ERPs available offered each customer a different experience worldwide. ERPs offline-environment-oriented marketing approach offered specific digital projects that were disconnected from the commercial network. Business processes were often inefficient and manually operated. There was no marketing engine to generate demand, nor tools to create revenue.

How Sugar Helped

Arconvert selected SugarCRM to automate their marketing processes through Sugar Market and to group customer data in Sugar Sell. Arconvert’s main objective is to substantially improve relationships with their customers.

The CRM transformation empowered Arcconvert to complete the business cycle from beginning to end, as it integrates each stage of the sales process on a single platform. The commitment of the executive team, along with the motivation and training of employees made it possible to transition into a fully digital business cycle. Identifying key processes enabled an improvement of business agility and impact. Upcoming stages of the digital transformation journey aim to improve the processes of automation, segmentation, opportunity management and lead nurturing with Sugar.

Full Case Study

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About SugarCRM

SugarCRM’s time-aware sales, marketing and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value.

Find out how SugarCRM helps companies deliver on customer experience. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.