CRM and Your Business
Although not every small business is ready for a CRM application, it is easier today for small businesses to find CRM systems that meet their needs and fit within their budgets than it ever has been.
This white paper explains what small business CRM means and provides a list of advantages and disadvantages implementing CRM will bring.
CRM can also aid small business in coping with two apparently divergent customer trends— social media and mobile technology. With a CRM strategy in place, social media data can further aid in creating a portrait of the customer. It can also pave the way for increasing use of smart phones to access customer data, both inside and outside the business.