Turn More Leads and Prospects into Customers

Description:

Neil Saviano, and technology marketing specialists Tim Fleck, and Sara Davis of Longbow Consulting Group lead this 45-minute webinar.  You will see how the power of these three strategic areas can not only help you find more new leads, but convert them into long term buying customers. You’ll get an in depth look at:

Inbound Marketing:  How through search engine optimization, blog posts, white papers, and other forms of content marketing – you can bring potential customers to your website.  Inbox25 monitors this activity and at the right time convert them into leads in SugarCRM.   Also look at how costly outbound marketing becomes more profitable by providing sales people with more qualified leads.

Lead Nurturing: How leads become part of an automated nurturing process with automated touches and increase lead conversion to customers. Look at how Social Media such as Facebook, Twitter and LinkedIn are part of the touching process.

Lead Scoring: How you can develop a score that identifies your best prospects and sends them to SugarCRM and not waste time and money on unqualified leads.

What will they Learn:

New customer development through lead nurturing, lead scoring and automated campaigns.  Overall theme: Marketing Automation.  SugarCRM/Inbox25

Target markets:

  • Office Products Resellers *
  • Janitorial/Sanitation
  • Food Service Equipment
  • Food & Beverage
  • Automotive Aftermarket
  • Building Products
  • Construction Supplies
  • Building Supplies
  • (Any other product distribution markets)

Date and Time:

March 26, 2014
11:00AM PST | 2:00PM PST

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