Transitioning Social Media Leads into Buyers
Recipients who respond to B2B social marketing efforts are potentially valuable leads but it is not always clear where they are in the discovery, decision making and purchasing process. Using a sound approach to this process is crucial in maximizing the effectiveness of any B2B marketing program, including those built around social media channels.
Social media represents a vast opportunity to connect with greater numbers of prospects and even existing customers, potentially at a fraction of your traditional marketing costs. Learn how to make sense of Social Media to garner attention and shift towards an inbound cost-effective marketing model. Guiding the audience will be SugarCRM, the world’s leading provider of open source customer relationship management tools; and Concentrix, an expert in the development and execution of strong lead qualification and nurturing programs.
View this webcast to learn:
- A brief overview on reaching prospects and customer via Social Media
- How to use a Social Media-driven campaign to turn responders into buyers
- Best practices for qualifying and nurturing B2B Social Media leads
- How to create and manage highly targeted marketing communications
Who Should Attend:
Marketing and Sales leaders/professionals that are responsible for moving qualified prospects through the sales process.