Social Media: Hype or Hope?
Discussion with Social CRM Expert Paul Greenberg
Is the social media revolution real or overblown? This live webinar examines the current state of social media and CRM in a town hall discussion with industry and thought leaders. Renowned for his insight and integrity, Paul will separate the buzz from the hype and present a clear, concise "state of the union" of Social CRM.
Paul Greenberg is the President of The 56 Group, LLC. and Executive Vice President of the CRM Association. He currently is the Chairman of the Board of Advisors of the University of Toronto’s Rotman School of Management CRM Centre of Excellence. He has been a Board of Advisors member of the Baylor University MBA Program for CRM majors, and the co-chairman of Rutgers University’s CRM Research Center.
Who should attend:
Anyone interested in learning about the use of social media, such as blogs, podcasts and wikis and social networks in CRM as tools for customer collaboration with a company.