Seven Imperatives for the Socially Engaged Sales Function
A few things are certain in life: death, taxes, and… new buzzwords in business. Today, one of those hot new buzzwords is “Social CRM”. No, it’s not just a fancy way to recharge CRM (which for all intensive purposes is a mature technology) with the emerging popularity of Social Media. It’s a transformation in the way buyers and sellers interact during a purchase decision. In truth, Social CRM should be ubiquitous with CRM because it’s about empowering the sales function with a system to improve a company’s ability to collect and aggregate insights about customer needs and behaviors by augmenting transition data with lifestyle data customers share online.
Join SugarCRM and Gleanster Principal Analyst Ian Michiels for a comprehensive look at how organizations must prepare the socially engaged sales function.
- What the future of the socially engaged sales function might look like
- 7 imperatives for the socially engaged sales function
- How Top Performing organizations support (or plan to support) Social CRM
- Core technology drivers for enabling Social CRM