Building A Solid Foundation for CRM Success

There are many new trends in CRM – social, mobile, cloud. But the fundamentals have not changed: unless you put the right people, processes and technologies in place, and unless you carefully plan a CRM strategy, you can't harness the power of today's emerging trends. Guest speaker Mike Fauscette of IDC offers up his take on the aspects of CRM you need to have in place in order to build a solid CRM foundation to start building an organized customer relationship program. Whether you're planning an implementation or trying to get the most out of a system that's up and running, this webcast can help you avoid overlooking key elements that will make or break CRM.

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