Better Lead Distribution Management Equals More Revenue
Like many businesses Carpathia is relying heavily on leads to fill the funnel for its sales organization. Carpathia's lead distribution system was the "one size fits all" method of lead distribution. All leads given to sales had the same weight, there was no differentiation between good leads and not so good leads. As a result their sales organization was complaining about the overall quality of the leads and the effect this had on their sales cycle.
NEPO Systems, a SugarCRM partner, was tasked with improving the overall lead distribution management process. NEPO Systems, leveraged the Sugar Cloud Connectors and the Marketo APIs to build a deep integration between SugarCRM and Marketo's Lead Management System.
The SugarCRM/Marketo integration has accelerated Carpathia's lead to cash process and is now providing seamless data integration and analysis that effectively demonstrates marketing ROI.
Join the webinar to learn how Carpathia’s sales organization has reduced sales cycles and converted more leads with Marketo’s lead-scoring system and SugarCRM.
Who should attend:
Marketing and sales professionals and business owners looking to better manage their lead distribution process.
You will learn:
- The business issues Carpathia was facing and the impact it had on their ability to increase their lead conversion rate
- The easy of use with which Nepo Systems build the integration between SugarCRM and Marketo
- The immediate results Carpathia was able to measure
- How the Carpathia marketing team went from dumping all leads into one pile and hoping for the best to providing high quality leads with the most potential to close.
Speakers:
Matt Cooke
Founder & CEO, Nepo Systems Inc.
Kelly White
Marketing Manager, Carpathia Hosting
Jan Sysmans
Sr. Director, Product Marketing, SugarCRM