Case Study: CTI Group
CTI Group leverages Sugar Professional to standardize a series of recent acquisitions onto a single CRM platform
Sugar hasn't addressed our business processes. It embraced them.
Rick Byers, Head of Operations at CTI Group
Problem:
- Growth by acquisition resulted in a multitude of CRM systems across siloed departments and divisions
- Required a Web-based CRM solution to consolidate the business on and which had to be customizable to allow it to grow and scale.
Solution:
- Increased visibility into sales and pipeline activities for management
- Improved communication and streamlined processes between departments and across various product offerings
- Improved vision of the business for upper management and C-level executives
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