Case Study: CTI Group

CTI Group leverages Sugar Professional to standardize a series of recent acquisitions onto a single CRM platform

Problem:

  • Growth by acquisition resulted in a multitude of CRM systems across siloed departments and divisions
  • Required a Web-based CRM solution to consolidate the business on and which had to be customizable to allow it to grow and scale.

Solution:

  • Increased visibility into sales and pipeline activities for management
  • Improved communication and streamlined processes between departments and across various product offerings
  • Improved vision of the business for upper management and C-level executives

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