Case Study: Mergermarket Group
Mergermarket Group leverages SugarCRM for Real Enterprise ROI
It's really become a workflow tool, a platform if you will, as opposed to simply a CRM system.
Mark Lissaman, Chief Technology Officer
Problem:
- Rapid growth among its global sales force and the opening of regional offices across the world required the company to seek a new solution CRM solution.
- Mergermarket required a new solution to replace a deficient Goldmine CRM system.
Solution:
- Mergermarket installed Sugar Enterprise Edition to allow management to establish a global database of clients and give them real-time reporting capabilities and to measure client profitability.
- The marketing team now leverages Enterprise Edition for outbound campaigns, accounts uses it to scan contracts and handle customer payments and finances, and customer service has integrated Enterprise Edition with a surveying solution to capture product and service feedback.
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