Case Study: BIM

Sugar Professional Supports Growth at BIM with Gains in Productivity and ROI.

Business Issue:

Bord Iascaigh Mhara (BIM) is a government agency that has a diverse client base consisting of over 200 clients that include fishermen, marine farmers, processors and seafood producers and it is responsible for the support and growth of the Irish seafood industry. As BIM engages with a large number of businesses on a regular basis, it quickly realized it needed a comprehensive CRM solution to support it business processes and client interaction. As a result, the BIM Business Development division began an extensive assessment of CRM solutions in early 2010.

Requirements:

BIM’s development team evaluated a wide range of CRM systems. It required its solution to support interaction between BIM and its unique client base. In addition, the solution had to be easy to use and cost-effective. Flexibility was also a key factor as its solution required customizations to conform to BIM’s highly specific support system for the seafood industry.

Solution:

BIM chose Sugar Professional for its flexibility to implement customizations that support BIM’s specific industry and growth. In addition, Sugar was the most cost-effective solution. This resulted in lower ICT spending in line with government guidelines.

With Provident CRM, BIM implemented Sugar Professional and successfully imported its legacy data into its new Sugar solution. And, with Provident CRM’s comprehensive onsite training, BIM was able to ensure complete user adoption prior to the launch of its solution.

Benefits:

  • Maximized ROI with Sugar Professional’s ability to implement high levels of customizations cost-effectively.
  • Gained insight into internal and external processes with an easy to use solution that provides access to key activities, support and projects.
  • Increased productivity and effectiveness by ensuring complete end-user adoption with Provident CRM’s training throughout the agency.

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