Case Study: Social Media Pioneer FreshNetworks Relies on Sugar For Customer Data

Quick Facts:

  • Company Description: FreshNetworks is an award winning social media agency that helps global brands engage customers, develop advocacy and increase sales.
  • Headquarters: London, UK
  • Founded: 2008
  • Solution: Sugar Professional

Business Issue:

FreshNetworks needed a centralised system that to store customer contacts.


  • Centrally manage contact lists for growing client base
  • Find an affordable alternative to existing system

The Solution: Sugar Professional

Sugar was selected for its cost efficiency and ease of use. The installation and migration from its existing system was straightforward and there have no been no issues with deploying Sugar for data searches.

Business Benefits

  • Provides contact details for customers
  • Delivers clear visibility of sales history for each customer


  • Cut license costs
  • Instant access to customer data

About FreshNetworks

FreshNetworks is a social media agency providing global brands with practical, strategic advice about using social media for commercial success. Clients include Telefonica, Jimmy Choo, American Express and Virgin Media. Freshnetworks is a full service social media agency and all of its social media services, including social media strategy, community management and technical design and build, are in-house. FreshNetworks is a division of FreshMinds, a leading business services firm.