Drive More Personalized Marketing
Enhance your marketing efforts with more customized, relevant information. Sugar's user-first design ensures that you’ll always have the information you need, in context, to understand your customers, create innovative marketing programs, and measure their effectiveness.
Prospect and Customer Targeting
Personalize your pitch by identifying key segments of targets and prospects with Sugar's reporting engine. Leverage information captured from multiple channels to focus your marketing efforts on the best prospects. With Sugar you get high personalization with low effort. The result? Improved customer engagement.
Market across channels. Sugar supports tracking of both digital (email and newsletter) and traditional (trade shows, events, radio ads, etc.) campaigns. Sugar also enables you to easily incorporate social promotions and apps into your campaign mix, so you can track the effectiveness of all channel initiatives and messages in a single system.
Stay on your customer's mind. Leverage information on prospect and customer events and activities across your business and social communities to identify relevant, timely opportunities to engage your customers and leads. Nurture leads based on their activity and interest levels across channels so your solution is always top of mind, no matter where your customer is.
Align with sales. Effortlessly place actionable insight in the hands of the sales organization. Capture their feedback and ensure only high quality leads flow into the funnel. Coordinate processes for more timely, multi-touch follow up, and monitor the activity of leads throughout the sales pipeline.
Closed Loop Intelligence
Close the loop. Close the loop by understanding which channels, messages, campaigns, leads, and accounts resulted in the highest lead conversions and opportunity wins. Use Sugar’s campaign-to-deal reporting to monitor your marketing investment and return. Establish credibility with sales and management by leveraging this insight to adapt and improve.