Key Benefits of Sugar Sell

Enhance Productivity

Easily customize workflows, automate renewals, and minimize busy work with a platform that helps you automate anything.

Improve Win Rates

Access sales intelligence insights, uncover cross-sell/upsell recommendations, and use built-in AI to understand the opportunities that are most likely to close so you can accelerate every deal.

Simplify Your CRM

Experience the world’s most flexible and customizable CRM – without all the add-ons and overages. Focus on what matters and anticipate what’s next.

Nucleus Research logo | What is CRM | SugarCRM

“SugarCRM’s commitment to providing its customers with flexibility, customization, and comprehensive functionality has earned it a spot in the Leader’s Quadrant of the CRM Value Matrix.”

Nucleus Research

Read the full report here.

Make the Hard Things Easy, with Sugar Sell.

Click Less = Sell More

See the world through the customer’s eyes with a complete view of activities, cases, record history, and more, from a single screen.


  • Reduce clicks and take action from one 360-degree customer view.
  • Focus in on customer details with drill down capabilities.

Guided Selling = Sales Success

Craft your unique workflows with drag-and-drop simplicity. Automate complex sales processes with built-in productivity features.


  • Collaborate seamlessly and build quotes in minutes with native capabilities and top third-party document integrations.
  • Create drag-and-drop Smart Guides to streamline sales processes and recommend next best actions.

Learn More

Enhanced Analytics = Better Insights

See what works, what doesn’t, and how to replicate your wins with enhanced forecasting and reporting capabilities built directly in the platform.


  • Use time-aware reporting to see what’s changed, what’s happening now, and where you are going next.
  • Remove the need for manual and headache-inducing spreadsheets with in-platform metrics and reporting.

Learn More

CRM Everywhere = Improved Interactions

SugarCRM allows reps to work where they want, on their terms, with a robust mobile app, expansive out-of-the-box e-mail and calendar integrations, and omnichannel communications such as live chat.


  • Easily configure the SugarCRM mobile app to meet your rep’s unique needs—wherever they are working.
  • Work seamlessly from your Gmail or Outlook account, with direct tie-in to your CRM data.

Learn More

Click Less = Sell More

See the world through the customer’s eyes with a complete view of activities, cases, record history, and more, from a single screen.


  • Reduce clicks and take action from one 360-degree customer view.
  • Focus in on customer details with drill down capabilities.

Guided Selling = Sales Success

Craft your unique workflows with drag-and-drop simplicity. Automate complex sales processes with built-in productivity features.


  • Collaborate seamlessly and build quotes in minutes with native capabilities and top third-party document integrations.
  • Create drag-and-drop Smart Guides to streamline sales processes and recommend next best actions.

Learn More

Enhanced Analytics = Better Insights

See what works, what doesn’t, and how to replicate your wins with enhanced forecasting and reporting capabilities built directly in the platform.


  • Use time-aware reporting to see what’s changed, what’s happening now, and where you are going next.
  • Remove the need for manual and headache-inducing spreadsheets with in-platform metrics and reporting.

Learn More

CRM Everywhere = Improved Interactions

SugarCRM allows reps to work where they want, on their terms, with a robust mobile app, expansive out-of-the-box e-mail and calendar integrations, and omnichannel communications such as live chat.


  • Easily configure the SugarCRM mobile app to meet your rep’s unique needs—wherever they are working.
  • Work seamlessly from your Gmail or Outlook account, with direct tie-in to your CRM data.

Learn More

What We Do Best

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Increase in Revenue​

0%

Improved Win Rate​

0x

Pipeline Volume

Actual business results from SugarCRM Customers

Sales Force Automation,
Built for the Modern Sales Warrior

Business Process Automation

Streamline common business processes by managing approvals, sales processes, call triaging, and more.

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Predictive AI

Uncover insights unique to your business—even with limited or incomplete CRM data.

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Sales Intelligence

Dive into any account, contact, or lead to learn new information and enhance your understanding of customers.

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Mobile App

Maintain productivity on-the-go even without internet connectivity.​

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Sales Console

See and manage your planned activities, opportunities, and accounts from a single pane of glass.

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Geo Mapping

Quickly see which records are close to each other, plot records on a content-rich map, and generate driving directions.

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Product Tour

Explore the Sugar Sell Platform

Experience a guided tour of Sugar Sell’s dashboards and primary modules.
TAKE PRODUCT TOUR

Sugar Sell product tour

Extensibility

Connect your favorite tools or select helpful add-ons.

See All Options
sales-i

Keeping You Safe, One Conversation at a Time

Enterprise-Grade Security

SugarCRM employs a robust security framework, utilizing a defense-in-depth approach to safeguard your data across all layers.

Unparalleled Compliance

SugarCRM meets and exceeds broadly recognized security standards and provides tailored compliance solutions to fit your needs.

Customer Success Story

Our Customers Get Results

“We live in Sugar. So I’m in there every single day, all the management team are. It’s our one source of truth. We get all our figures, all our forecasts, all our reports… We monitor all our reps’ KPIs in there.”

Alice Blade
Sales Operations & Renewals Manager

Simplified Pricing

Accelerate your sales cycle and increase your win rates–without rising costs.

Sell Essentials

49

Per User

Sales force automation for growing teams needing 3-5 seats with basic support and ease of upgrade.

Sell Premier

135

Per User

Comprehensive sales force automation capabilities for complex businesses with built-in AI and enhanced support.

Frequently Asked Questions

Take a look at some of our most-asked questions and their answers.

SugarCRM has different third-party add-ons, integrations, and services to help your company stay ahead in your industry. However, we are proud to say our out-of-the-box offerings are more robust than our competitors. Instead of charging for every overage and add-on, we give you one simple solution at a predictable price point.

We offer several advisory, adoption, and support plans to our customers. To learn more, navigate here.

You can add services or upgrade at any time. Contact us to see what works for your business.

Yes, please see SugarCRM Generative AI page for more information.

Experience the Platform That Does the Work for You.

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