HootSuite for Sugar

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard.

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About HootSuite

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more.

HootSuite for Sugar

HootSuite and Sugar have partnered together to empower sales and customer service teams.  Sugar joins HootSuite’s existing enterprise-focused app ecosystem to help companies manage social marketing, social customer service, and social selling. Using Sugar in HootSuite, sales and customer support teams can quickly create Sugar Leads and Cases based on unique social media messages, then assign and share them with their appropriate teams for quick action and follow up. In doing so, teams can enrich Sugar database social insight for Lead Generation and Case Creation in the following ways:

  • Sales Teams: Users who engage in social selling and lead generation can quickly identify and create Leads with Sugar, based on social media profiles found within social channels in their HootSuite dashboard. As a result, teams will generate larger quantities of leads and expand traditional sales channels by tapping into opportunities they discover on social. Leads are warmer and of higher-quality since they’re based on real-time insights and conversations with prospects.
  • Customer Service Teams: Users who engage in social service, including help desks, call centers, and social media communities, can quickly create Cases in Sugar from social media messages found on social channels in their HootSuite dashboard. Cases can then be shared with the entire customer service team in Sugar. Teams can increase customer satisfaction levels because they can quickly address and resolve customer complaints they discover on social.

Why HootSuite?

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. HootSuite also has a growing App Directory, which includes an arsenal of over 70 Free and Premium apps, including the Sugar integration. These apps provide HootSuite users with top-tier tools that simplify workflow and increase productivity as they integrate social into all facets of their business.

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