Dixendris AMS® increase sales efficiency and effectiveness in increasingly saturated markets. Sales targets must be consistently built and implemented on business objectives. All potential sales opportunities - including hidden opportunities - must be systematically identified and exploited. The company must offer the right product to the right customer at the right time with the right price and the right message through the right sales channel. A continually updated individual marketing and sales plan should be built for each customer or prospect, considering available resources.