SugarCRM Works with Google to Measure and Optimize When Online AdWords Campaign Generated Leads Turn into Cash in the Offline World

Article type: 
Press Release

CUPERTINO, Calif. – Sept. 5, 2013 – SugarCRM, the company that makes every user a customer expert, today announced that it has integrated with Google’s new "Conversion Import" feature. With this new capability, organizations can track when clicks on Google AdWords ads result in sales or leads in the offline world.

"Offline conversion tracking captures critical information about the real-world customer journey," said Clint Oram, SugarCRM chief technology officer. "Measuring offline conversion data is a critical component for campaign optimization and performance. In fact, while online conversions account for an increasing share of sales each year, recent Boston Consulting Group research shows that nine out of ten sales still take place offline. The combination of Sugar and Google AdWords enables organizations to better understand how their customers’ purchase paths are evolving between digital screens and the real world."

Google's new "Conversion Import" feature, fully supported by Sugar, enables organizations and their users to measure how online leads convert into offline sales.

"Google AdWords and sales force automation solutions naturally complement each other as online marketers use search marketing to generate and drive new revenue opportunities," says Jon Diorio, Google’s Head of Product Management for AdWords Reporting & Insights. “This is why we are pleased to see innovative companies embracing the opportunity to close the reporting loop between lead generation and sales force automation."

About SugarCRM

SugarCRM delivers an integrated solution that empowers every user who interacts with customers to better understand and engage their customer, so every connection drives value. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to know their customers better, do their job better, and deliver a consistent, superior customer experience across the organization, every time. SugarCRM applications have been downloaded more than 12 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM MagazineInfoWorld and Customer Interaction Solutions.
For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on FacebookTwitter and YouTube.


Jay Mejia