SugarCRM Taps Jennifer Stagnaro as New Senior Vice President of Marketing

Article type: 
Press Release

Veteran marketer to lead SugarCRM through period of accelerated growth in key markets

CUPERTINO, Calif. – Oct. 16,  2013 – SugarCRM, the company that makes every user a customer expert, today announced the appointment of Jennifer Stagnaro as new Senior Vice President of Marketing. Stagnaro leads all of SugarCRM's branding and marketing initiatives, including product marketing, corporate communications, content marketing, demand generation, and the company's go-to-market strategy.

“Jennifer’s creative strengths, business acumen and deep technology expertise align with SugarCRM as we move deeper into today’s social and mobile world,” said SugarCRM CEO Larry Augustin. “She understands that the best software and user experience must be immersive, engaging, and intuitive. Her leadership positions SugarCRM to fully unleash the promise of CRM and redefine the way organizations create fantastic experiences for their customers.”

Stagnaro brings more than 20 years of executive-level experience in the technology industry,  successfully launching new brands and defining emerging market categories. Most recently, she has held leadership positions for Immersion and Audience, bringing innovative technologies to mobile consumers. As Executive Director for the Meth Project, she drove a large-scale youth prevention program through award-winning digital marketing campaigns that reduced teen Meth use by more than 50% in the states that it served. She began her career in enterprise software with Red Brick Systems, Oracle, Inc., and Procter & Gamble. Stagnaro holds an AB in Applied Math with a concentration in Computer Science from Harvard University.

“SugarCRM is the right company to usher in a new era of the great customer experience,” said Stagnaro. “We are bringing to market a ground-breaking new Sugar solution, backed by a team of committed executives, engineers and employees, and an expanding ecosystem of forward-thinking strategic partners. I’m thrilled to be part of the team.”

About SugarCRM

SugarCRM delivers an integrated solution that empowers every user who interacts with customers to better understand and engage their customer, so every connection drives value. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to know their customers better, do their job better, and deliver a consistent, superior customer experience across the organization, every time. SugarCRM applications have been downloaded more than 12 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM MagazineInfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on FacebookTwitter and YouTube.


Jay Mejia
Twitter: @SugarJayMejia

Sammy Totah
Boca Communications
415-738-7718 ext. 7
Twitter: @sammytpr