SugarCRM Sponsors Gartner Symposium/ITxpo 2012

Article type: 
Press Release

SugarCRM Shares “CRM for Everyone” Strategy that Drives Customer Loyalty and Lifetime Value

CUPERTINO, Calif. — October 19, 2012SugarCRM, the market-leading customer relationship management (CRM) company that enables effective customer engagement enterprise-wide, today announced that it is sponsoring the Gartner Symposium/ITxpo 2012 conference, taking place October 21 to 25 in Orlando, Florida. The symposium helps CIOs and senior IT executives adapt new ideas and strategies to their businesses and gain insights on what's next in IT.

At the event, SugarCRM will offer live demos and share its perspective on how companies can drive customer loyalty and lifetime value by implementing a “CRM for Everyone” strategy. SugarCRM’s approach is a departure from traditional CRM strategies, which typically silo information based on conventional departments and functional divisions. In today’s open landscape, Sugar recognizes that everyone sells, everyone supports and everyone connects. CRM platforms must give all employees — across departments and functions — access to the information they need to successfully engage with their customers in a seamless dialogue across the enterprise.

The Gartner Symposium ITxpo is one of the premier conferences for influential IT decision-makers and creates productive dialogue among technology professionals. SugarCRM is exhibiting in booth #145.

About Gartner Symposium ITxpo

Gartner Symposium/ITxpo is the world's most important gathering of CIOs and senior IT executives. The 2012 agenda offers 450+ analyst sessions, workshops, roundtables and mastermind keynotes across five full days. With 10 role-based tracks and 11 industry tracks, the agenda targets specific title responsibilities and offers ways to adapt new ideas and strategies. For more information, visit

About SugarCRM

SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM’s market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the relevant information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.

Media Contacts:

Elena Annuzzi
(408) 792-6952