SugarCRM to Sponsor, Speak at Gartner Customer 360 Summit

Article type: 
Press Release

CUPERTINO, Calif. — April 29, 2013 — SugarCRM, the company that makes every user a customer expert, today announced that it will be participating in the Gartner Customer 360 Summit May 1-3 in San Diego, CA. Larry Augustin, SugarCRM’s chief executive officer, will lead a session titled "SugarCRM: Death, Taxes, & Sales Forecasts: Transforming CRM for Real Users.” SugarCRM is also a platinum sponsor and exhibiting at booth #106.

In the session, Augustin will discuss the significance of moving away from the corporate-led CRM agenda and focusing on the needs of real CRM constituents: the customer and the customer-facing user. Traditionally accepted claims of CRM ROI – better forecasting visibility, better internal controls – are testaments to why the promise of CRM has fallen short. Even with today's ease of deployment, CRM is still synonymous with low usage and the burden of mandatory forecasting.

Who:   Larry Augustin, SugarCRM’s chief executive officer

What:   "SugarCRM: Death, Taxes, & Sales Forecasts: Transforming CRM for Real Users.”

When:   Thursday, May 2nd 2013, 11:00 AM to 12:00 PM

Where:   Manchester Grand Hyatt hotel, Elizabeth Ballroom D, One Market Place, San Diego, CA

About SugarCRM

SugarCRM delivers an integrated solution that empowers every user who interacts with customers to better understand and engage their customer, so every connection drives value. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to know their customers better, do their job better, and deliver a consistent, superior customer experience across the organization, every time. SugarCRM applications have been downloaded more than 11 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on FacebookTwitter and YouTube.


Jay Mejia