SugarCRM Snaps Up Four Awards from CRM Magazine

10th Annual CRM Market Leaders Awards Program Recognizes Vendors for Company Direction, Customer Satisfaction, Depth of Functionality

Cupertino, Calif.—August 16, 2011—SugarCRM, the world’s fastest-growing Customer Relationship Management (CRM) company, today announced that the company won four awards in CRM magazine’s 10th Annual CRM Market Leaders Awards program. Awards were given at last week’s CRM Evolution 2011 event in New York.

Vendors were evaluated in the areas of depth of functionality, price, company direction, and customer satisfaction, and SugarCRM took home the following victories:

  • Winner – Open Source CRM category
  • Leader – Midmarket Suite CRM category
  • Leader – Small-Business Suite CRM category
  • One to Watch – Sales Force Automation category

In their announcement of this year’s award winners, CRM magazine highlighted the positive view of SugarCRM held by leading industry analysts. Michael Fauscette, group vice president for software business solutions at IDC, said, “‘Anytime you talk about open-source CRM, Sugar comes up; they’re by far the best known and by far the largest.’” In addition, Denis Pombriant, CEO at Beagle Research Group, LLC, referred to SugarCRM as an “‘out-of-the-box thinker,’” complimenting the company’s “‘continually improving…solution set.’” The full article can be found online at destinationcrm.com.

“SugarCRM has had a great year, and it was no surprise to us that they claimed so many awards at CRM Evolution,” said David Myron, Editorial Director, CRM and Speech Technology magazines. “Clearly, the CRM market is continuing to evolve very quickly, and it continues to be shaped by this year’s CRM Market Leaders like SugarCRM.”

“We have over 7,000 customers and more than 850,000 users worldwide who rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications,” said Nick Halsey, chief marketing officer and executive vice president of corporate development for SugarCRM. “We focus on providing customers with a tool that’s easy to use, flexible and open, and this recognition from CRM magazine further validates our strong presence in the market.”

For more information on Sugar, please visit the SugarCRM resource center. Also, fan SugarCRM on Facebook, follow the company on Twitter and subscribe to the company’s YouTube channel. Finally, please Tweet the following: @sugarcrm wins 4 @destinationCRM awards; judged on company direction, customer satisfaction, depth of functionality http://bit.ly/qOU7mg

About CRM magazine

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web at http://www.destinationCRM.com, or on Twitter at @CRM and @destinationCRM. The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.?For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

Media Contact:

Elena Annuzzi
SugarCRM
(408) 792-6952
eannuzzi@sugarcrm.com

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