SugarCRM Selected by AlwaysOn as an OnDemand Top 100 Winner

SugarCRM's CEO Larry Augustin to Participate in a Panel Session on Driving Business Application Adoption at AlwaysOn OnDemand Conference Honoring Winners

Cupertino, Calif.-April 20, 2010 - SugarCRM, the world's leading provider of commercial open source customer relationship management (CRM) software, today announced that it has been chosen by AlwaysOn as one of the OnDemand Top 100 winners. The company also announced that Larry Augustin, CEO of SugarCRM, will join executives from CloudShare, Zuora Cloud9 Analytics and in a lively discussion at the AlwaysOn OnDemand conference titled, "The Cloud Customer: Who is Driving Business-App Adoption?" The show is taking place at the Hewlett-Packard World Headquarters in Palo Alto, April 19-21; Augustine's panel is on Wednesday, April 21 at 11:20 a.m. PT.

Inclusion in the OnDemand 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. SugarCRM was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

This two-and-a-half-day executive event features CEO presentations and high-level debates on how the Internet is disrupting how companies-from small businesses to large enterprises-create, store, distribute, analyze, and take advantage of their mission-critical data.

SugarCRM's open source model enables businesses to avoid the disadvantages associated with proprietary software by allowing customers full access to the software's source code and giving businesses complete flexibility via unlimited customization and integration capabilities. SugarCRM's deployment value proposition is inclusive of several options, including vendor hosted-SaaS supplied by SugarCRM and cloud-based delivery options powered by the Sugar Open Cloud ecosystem.

"It is an honor to be acknowledged by AlwaysOn affiliates and its editorial team," said Larry Augustin, CEO of SugarCRM. "We are working closely with our partners to deliver low risk high impact CRM for customers across virtually every industry who require on-demand customized solutions."

The OnDemand 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

"As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, analyze, and share this information is becoming extremely challenging," said Tony Perkins, founder and editor of AlwaysOn. "We congratulate this year's OnDemand 100 for providing the technology platforms and services needed to manage and leverage this new era of information complexity and overload."

A full list of all the OnDemand Top 100 winners can be found on the AlwaysOn website at:

About SugarCRM

SugarCRM is the world's leading provider of open source customer relationship management (CRM) software. Over 6,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications. Leading publications such as CRM Magazine, InfoWorld and eWeek praise SugarCRM for its ease-of-use, flexibility and open design. SugarCRM runs on the leading cloud computing platforms, including Amazon EC2, Microsoft Azure, Sugar On-Demand and Private Clouds, offering customers unparalleled choice and control of their data and deployments.



For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit

Media Contacts:
Christine McKeown, Schwartz Communications for SugarCRM