SugarCRM SaaS Service Moves to HTML5

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Salesforce alternative now links better to social

On April 15, 2013 by Eric Doyle

SugarCRM has released a preview version of Sugar 7, the next-generation of its customer relationship management software as a service platform. The new features were unveiled and demonstrated at SugarCon 2013 in New York.

The most striking feature is a new user interface, the Intelligence Panel, which combines business, online and social-customer information on a single dashboard.

Social service

Intelligence Panel makes customer contacts more efficient, SugarCRM claimed, by making all information relating to the contact available and visible. This is achieved by allowing every customer screen to be customised to avoid undesirable “noise” being shown that can distract the vendor from key contact information.

“Social, mobile and cloud computing are fundamentally changing how people interact with their customers, and ultimately the nature of CRM,” said Larry Augustin, CEO of SugarCRM. “The Sugar 7 solution departs from CRM software’s traditional focus on internal management of the sales team. Sugar 7 focuses first on the needs of the user who interacts one-to-one with the customer.”

The latest release is built on HTML5 to increase the speed of the interface and incorporate features for using the service on a tablet or mobile phone as well as traditional PCs.

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