SugarCRM Reports 15 Consecutive Quarters of Growth with Strong Enterprise CRM Market, Product and Customer Traction

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Press Release

“Visionary” CRM Innovator Signs More than 600 Global Customers and Previews Sugar 7, Next Generation Customer Engagement Platform During Second Quarter

CUPERTINO, Calif. – Aug. 21, 2013 – SugarCRM, the company that makes every user a customer expert, today announced that it has achieved 15 consecutive quarters of growth and increased annual recurring revenue by more than 30 percent year-over-year in the second quarter of 2013. SugarCRM’s upward momentum is being fueled by increased global customer traction, especially in the mid-sized to enterprise market. SugarCRM continues to lead CRM innovation in user experience (UX) by incorporating CRM-integrated social, mobile and big data strategy. Additionally, market-leading value continues to accelerate SugarCRM’s overall growth and success. SugarCRM also today announced the completion of a $40 million equity investment by Goldman Sachs & Co.

“SugarCRM continues to rapidly grow as more companies around the world are choosing Sugar to turn their employees into customer experts,” said Larry Augustin, CEO of SugarCRM. “Unlike conventional CRM systems, Sugar is designed for the individual user first, and what they need to engage successfully one-to-one with their customers. Today, we are developing some of the most innovative, user-focused social and mobile CRM products available. Our innovation strategy is driving renewed interest in CRM software investment across industries, and fueling our customer growth and global market traction.”

SugarCRM Q2 2013 Business Highlights

New Customers Worldwide. By helping companies turn customer-facing professionals into customer experts, SugarCRM is driving broader and deeper adoption of CRM among its customers and across a growing number of industries worldwide. SugarCRM added over 600 new customers in Q2 2013. New global customers include Sennheiser electronic GmbH & Co. KG, one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems, Egton Medical Information Systems Ltd (EMIS), the United Kingdom’s market-leading primary care software provider with more than 39 million patient records entrusted to its systems, and, Latin America’s largest travel agency.
“Sennheiser will integrate Sugar as a key element of our global software architecture and is deploying the solution in more than 24 countries,” said Sennheiser CIO Klaus Höling. “SugarCRM’s flexible and open architecture delivers visibility and insight about all sales opportunities by just pushing one button. Our sales teams now have a tool to help them do their jobs more effectively so they can create great customer experiences that result in long-lasting relationships.”

New Social, Mobile, Cloud Offerings. SugarCRM previewed the upcoming release of Sugar 7 at its annual SugarCon user conference in Q2. During the quarter, Sugar also successfully rolled out a next-generation mobile solution for iPhone and Android devices. New offerings in the quarter include:

  • Sugar 7 Preview: Sugar 7 is SugarCRM’s next-generation customer engagement platform. Sugar 7 is a game-changing solution that delivers intelligence to every user, equipping businesses with a new way to elevate their one-to-one customer engagements. By leveraging a smart, fast, social customer engagement platform, every customer-facing professional across the enterprise can understand their customer as an individual, do their job better, and deliver a consistent, superior experience every time.
  • SugarMobile: The new SugarCRM Mobile application, powered by HTML5, offers a faster, easier way for users in the field to stay connected with their customers, track the latest updates on their campaigns, deals, and contacts, and update their CRM records, all in real time. The application delivers a completely integrated experience with Sugar’s browser application and at the same time takes advantage of key native iOS and Android capabilities. Users can upload photos, access contact directions and maps, and click-to-call, email, and text their contacts instantly. The interface is fully configurable and can be customized to meet the needs of each customer-facing professional.
  • New Cloud Deployment Option: The new private cloud option offers total data isolation, dedicated resources, and support for automatic or scheduled updates. With the addition of Sugar Private Cloud, SugarCRM offers customers three delivery options: 1) SugarCRM’s On-Demand Multi-tenant service, 2) SugarCRM On-Premise, and 3) Sugar Private Cloud. Sugar customers are not locked into only one delivery model. SugarCRM customers can easily move their Sugar installation between the different delivery models based on their requirements.

OEM Partner Program Gains Traction. SugarCRM’s growing OEM ecosytem moves deeper into vertical markets and new geographies. New OEM partners during the quarter include Blue Book, Open Collect, the Access Group, IBS, and ProTracker.
Industry Recognition. SugarCRM earned multiple awards in Q2 2013 for innovation and thought leadership including being named to the AlwaysOn OnDemand 2013 Top 100 for on-demand software, cloud computing and SaaS, the ISM Top 15 CRM awards, and the CIO 100 awards (joint recognition with Hillel, the largest Jewish student organization in the world).

SugarCRM was presented with a Gold Stevie® Award in the Relationship Management Solution – New Version category in the seventh annual Stevie Awards for Sales & Customer Service. It has also been named to CRN’s 2013 Partner Program Guide and awarded a 5-Star Partner rating.

In early Q3, SugarCRM was positioned as a “Visionary” in the Gartner 2013 “Magic Quadrant for Sales Force Automation[1].” According to the report, “Visionaries are ahead of most potential competitors in delivering innovative products and/or delivery models. They anticipate emerging/changing sales needs, and move the market ahead into areas where it hasn't yet been.[2]”

For a complimentary copy of the full Gartner Research Note, click here.

Key Events. SugarCRM hosted SugarCon 2013 in New York City, its 7th annual user event and the world’s largest CRM-dedicated conference, which drew over a thousand customers, partners, developers, analysts, and journalists. SugarCRM was also a major sponsor with top executives speaking at global industry events including the Gartner Customer 360 Summit in San Diego, the IBM Smarter Commerce Global Summits in Monaco and Nashville, Tenn., the DocuSign Momentum 2013 conference and the InsideView Insider Summit 2013, both in San Francisco, AlwaysOn OnDemand conference in Silicon Valley, and the CRM & Contact Centers 12 Regional Congress in Buenos Aires.

During Q2, SugarCRM and Aberdeen Research conducted a joint webinar, “Amplifying the R in CRM,” a discussion about how organizations can harness the power of Social, Mobile and Cloud Computing to better understand and engage every customer, so that every connection drives value.

About SugarCRM

SugarCRM delivers an integrated solution that empowers every user who interacts with customers to better understand and engage their customer, so every connection drives value. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to know their customers better, do their job better, and deliver a consistent, superior customer experience across the organization, every time. SugarCRM applications have been downloaded more than 12 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM MagazineInfoWorld and Customer Interaction Solutions.
For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on FacebookTwitter and YouTube.


Jay Mejia

[1] Gartner, Inc. Magic Quadrant Quadrant for Sales Force Automation, Robert P. Desisto, Patrick Stakenas, July 17, 2013.
[2] Gartner, Inc. Magic Quadrant Quadrant for Sales Force Automation, Robert P. Desisto, Patrick Stakenas, July 17, 2013, page 18.

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