SugarCRM to Preview Next-Generation CRM at Gartner Symposium/ITxpo 2013

Article type: 
Press Release

Sponsor, Speaker and Exhibitor SugarCRM to Present New Vision for User Empowerment, Customer Experience Management and Demo Latest CRM Offering

GARTNER SYMPOSIUM/ITxpo, Orlando, FL., October 8, 2013SugarCRM, the company that makes every user a customer expert, announced today that it will unveil its user empowerment-focused vision for next-generation CRM at Gartner Symposium/ITxpo. Attendees will be able to preview the latest release of the company’s customer relationship management (CRM) software at booth #609, Atlantic Hall.

Sugar CRM’s open customer engagement platform revolutionizes the user experience, offering the individual salesperson the social and mobile-enabled capabilities they need to understand their customer on a one-to-one basis. This “user first” focus allows the salesperson to create customer connections across the business that drive sales growth and customer value.
SugarCRM’s latest release includes the following capabilities:

  • Advanced Social Capabilities: Every customer-facing professional across the enterprise can understand their customer as an individual with a smart, fast, social customer engagement platform.
  • SugarMobile: The new SugarCRM Mobile application, powered by HTML5, offers a faster, easier way for users in the field to stay connected with their customers.
  • New Cloud Deployment Option: The new private cloud option offers total data isolation, dedicated resources, and support for automatic or scheduled updates.

Attendees can hear SugarCRM’s next-generation CRM vision during a special “theater session” and experience the company’s newest product at SugarCRM’s booth #609, Atlantic Hall.

SugarCRM Special Session Details:

  • What: SugarCRM ITxpo Theater Session
  • When: Thursday, October 10, 2013 - 1:00 p.m. – 1:20 p.m.
  • Where: ITxpo Theater A – Atlantic Hall
  • Who: Martin Schneider, Head of Product Evangelism, SugarCRM

SugarCRM, a sponsor of Gartner Symposium/ITxpo, was positioned as a “Visionary” in the Gartner 2013 “Magic Quadrant for Sales Force Automation” in July 2013.

About Gartner Symposium/ITxpo

Gartner Symposium/ITxpo is the world's most important gathering of CIOs and senior IT executives. This event delivers independent and objective content with the authority and weight of the world's leading IT research and advisory organization, and provides access to the latest solutions from key technology providers. Gartner's annual Symposium/ITxpo events are key components of attendees' annual planning efforts. IT executives rely on Gartner Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency. For more information, please visit

About SugarCRM

SugarCRM delivers an integrated solution that empowers every user who interacts with customers to better understand and engage their customer, so every connection drives value. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to know their customers better, do their job better, and deliver a consistent, superior customer experience across the organization, every time. SugarCRM applications have been downloaded more than 12 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM MagazineInfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on FacebookTwitter and YouTube.


Becky Quinlan
Cell: 916.508.8050

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