SugarCRM Positioned as Visionary in Gartner Magic Quadrant for Sales Force Automation

Article type: 
Press Release

Evaluation Based on Completeness of Vision and Ability to Execute

CUPERTINO, Calif. – July 25, 2013 – SugarCRM, the company that makes every user a customer expert, today announced that it has been positioned as a “Visionary” in the Gartner 2013 “Magic Quadrant for Sales Force Automation.[1]” 

“SugarCRM delivers innovative solutions to help turn our customers into customer experts at every point of engagement,” said Larry Augustin, CEO of SugarCRM. “Traditional CRM software was developed largely for the needs of the corporation. Sugar instead focuses on the needs of the real constituents of CRM: the customer and the user.  Sugar enables its users to understand each customer as a unique individual, and create the expertise needed to drive a superior experience every time they engage with their customers. The result is higher customer lifetime value and sales growth. We believe Gartner’s recognition of SugarCRM as a ‘Visionary’ is further validation of our unique ability in today’s market to deliver tomorrow’s solution for CRM.”

According to the report, “Visionaries are ahead of most potential competitors in delivering innovative products and/or delivery models. They anticipate emerging/changing sales needs, and move the market ahead into areas where it hasn't yet been.[2]”

SugarCRM has shown great improvement moving into this year’s Visionaries Quadrant.  The company continues to gain upward momentum fueled by innovation in its user experience (UX) design, CRM-integrated social collaboration platform, and integrated mobile solution, as well as increasing global customer traction. Sugar’s global subscriber seats doubled in 2012 as the company continues to build traction in the global mid-and enterprise markets.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SugarCRM

SugarCRM delivers an integrated solution that empowers every user who interacts with customers to better understand and engage their customer, so every connection drives value. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to know their customers better, do their job better, and deliver a consistent, superior customer experience across the organization, every time. SugarCRM applications have been downloaded more than 12 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM MagazineInfoWorld and Customer Interaction Solutions.
For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com. You can also connect with SugarCRM on FacebookTwitter and YouTube.

Contacts

Jay Mejia
SugarCRM
408-824-3897
jmejia@sugarcrm.com

[1] Gartner, Inc. Magic Quadrant Quadrant for Sales Force Automation, Robert P. Desisto, Patrick Stakenas, July 17, 2013.
[2] Gartner, Inc. Magic Quadrant Quadrant for Sales Force Automation, Robert P. Desisto, Patrick Stakenas, July 17, 2013, page 18.

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