SugarCRM OEM Initiative Gains Speed by Redefining the Customer Experience
Global OEM Initiative Takes Flight with Sugar’s Unique Focus on the Individual, Increased CRM Demand Worldwide
CUPERTINO, Calif. – February 13, 2014 – SugarCRM, the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today announced that its global OEM partner initiative has gained tremendous momentum in recent months, fueled by the company’s primary focus on the individual and increased demand for next-generation CRM solutions.
SugarCRM is the only CRM provider to help OEMs take full control over the lifecycle of the solutions they deliver to key markets. Sugar’s unique architecture enables OEM partners to seamlessly embed Sugar features that complement a wide array of deployment and access models, from cloud/SaaS to premise-based deployments — which maximizes OEM partner flexibility that helps drive revenue today and in the future. Additionally, SugarCRM OEM partners can leverage the power of Sugar UX™, an advanced, intuitive CRM user interface, to offer highly usable CRM capabilities directly inside their offerings, or as customized standalone vertical offerings.
“Businesses are demanding more advanced CRM tools to help every individual in their organization create more extraordinary customer relationships,” said Clint Oram, co-founder and CTO at SugarCRM. “The tremendous growth we’ve experienced from our recent OEM business signals users’ requirements for highly innovative, personalized customer-facing solutions across every industry and geography. The unparalleled flexibility that Sugar provides allows our OEM partners to deliver highly innovative, affordable CRM solutions much more rapidly than building in-house solutions from scratch.”
Several recent OEM partners join an already impressive lineup of companies that include leading members such as Access Group, Alestra, eBaoTech Corporation, Expert Business Development, LLC, Harte Hanks and White Springs. The latest featured addition to the company’s OEM program includes Dealertrack Technologies (Nasdaq:TRAK), a leading provider of web-based software and services for the automotive retail industry in North America, who is using SugarCRM specifically with its recently acquired AutoAccelerator CRM offering.
Recent OEM partners that have gone live and are GA with Sugar-based offerings include:
The Blue Book Building and Construction Network: The construction industry's largest and most active network of people, products and projects.
Project Pipeline: “Project Centric” CRM designed specifically for the business to business construction industry.
ProTracker Software, Inc. A leading practice management application focusing on wealth management for financial services firms.
Symphony Professional Solutions Limited: Specializes in providing software solutions for professional service and accounting firms focusing on CRM, collaboration, automation, integration and practice management technologies.
SugarCRM’s OEM Partner Program
SugarCRM’s OEM Program offers innovative licensing as well as extensive development and customization capabilities for application vendors to uniquely develop on the Sugar platform. The program enables leading companies worldwide to rapidly deliver highly customized, industry-specific CRM solutions to their respective key markets. For more information, visit SugarCRM’s OEM partner page.
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.
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