SugarCRM Named Best Open Source Technology by CRM Magazine for Second Consecutive Year

SugarCRM recognized for its open, flexible and feature-rich CRM platform

CUPERTINO, CA - August 25, 2009-SugarCRM, the world's leading provider of commercial open source customer relationship management (CRM) software, announced today that the company was named the winner of CRM magazine's 2009 Market Awards in the open source category for the second year in a row. The award showcases SugarCRM's continued leadership as one of the elite CRM providers on the market.

SugarCRM offers a robust, cloud-based CRM platform recognized for its ease of use and ability to adapt to the unique business requirements of individual companies. In addition to Sugar Community Edition, SugarCRM offers three commercial products: Sugar Express for individuals and small businesses, Sugar Professional for small and medium-sized businesses and Sugar Enterprise for large companies.

"To stay competitive in a challenging economy, companies must come up with innovative ways to improve their customer relationship efforts. This is exactly what the recipients of the 2009 CRM Market Awards have done," said David Myron, CRM magazine's editorial director. "Congratulations to this year's award recipients for their achievements over the last year. May their CRM efforts continue to succeed."

"This award is another validation of the continued value SugarCRM delivers to its customers on a daily basis," said Clint Oram, vice president of product management at SugarCRM. "We are committed to offering the most modern, flexible CRM products on the market that allow companies to excel at attracting and retaining customers."

The 2009 Market Awards are included in the September issue of CRM magazine and available at in digital NXTBook format at: http://www.nxtbook.com/nxtbooks/crmmedia/crm0909/index.php and online at http://www.destinationCRM.com.

About SugarCRM

SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software. Founded as an open source project in 2004, SugarCRM applications have been downloaded over five million times and currently serve over 500,000 users in 75 languages. Over 5,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over lock-in based, proprietary alternatives. In the last year, SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com.

Chris Harrick, SugarCRM
charrick@sugarcrm.com
408-454-6947

Christine McKeown, Schwartz Communications for SugarCRM
SugarCRM@schwartz-pr.com
415-512-0770

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