SugarCRM Makes CRM Simple with the General Availability of Sugar 6

Sugar 6 Sets New Standard for Ease of Use, Flexibility and Openness

Cupertino, Calif. - July 13 - SugarCRM, the leading provider of open source customer relationship management (CRM) software, today announced the general availability of Sugar 6, a landmark release that sets a new bar for ease of use, flexibility and openness. Sugar 6 was developed with the idea that CRM does not have to be complex to deploy or use, nor too expensive for growing companies.

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"Sugar 6 closes the gap between robust CRM and applications that employees actually want to use," says Larry Augustin, chief executive officer of SugarCRM. "With Sugar 6, organizations of all sizes can improve their business processes and empower their customers - with no limits or compromises."

"Sugar 6 has been a huge hit with every user at BNSF Logistics," says Shannon Boyd, director of marketing for BNSF Logistics, L.L.C., a leading provider of logistics solutions. "In addition to the incredible look and feel of the application, we love how tools like the enhanced global search save time and increase user productivity."

Highlights of Sugar 6 include:

Intuitive User Experience

Sugar 6 delivers a clean, bold look with new buttons and icons that allow users to perform tasks more easily while increasing the information density of each screen. Simplified default views, inline filtering and one-click actions conform to the multitasking environment common to busy sales people. For example, users can use the Shortcut Bar to quickly log an incoming call or assign a task without ever leaving the existing screen. The Sugar 6 menus take fewer clicks to access and users can quickly find previously viewed pages from anywhere in the application. With the updated Sugar Global Search, Sugar 6 takes into account where users are in the application and quickly presents the most meaningful search results.

Flexible Design

Building upon its reputation as the most flexible CRM on the market, Sugar 6 empowers users with the ability to view and consume data and applications from nearly any source, thanks to the ultra-flexible Sugar 6 platform. Users can quickly and easily leverage information from social networks and data services-such as Twitter, LinkedIn and Hoover's-right inside the user interface. In addition, updates to the powerful customization utility Sugar Studio now allow administrators to alter the attributes of default fields and customize more views such as the lead conversion and popup views.

Open Architecture

As a leader in open source, SugarCRM sets the bar in the business applications industry for offering users freedom and choice in deploying and managing their CRM. Sugar 6 is designed to run on any cloud service platform or on-premise operating system.

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About SugarCRM

SugarCRM makes CRM Simple. As the world's leading provider of open source customer relationship management (CRM) software, SugarCRM applications have been downloaded more than seven million times and currently serve over 600,000 end users in 80 languages. Over 6,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit

Media Contacts:

Britt Gottlieb, Schwartz Communications for SugarCRM

Deepika Bharadwa, Schwartz Communications UK for SugarCRM
+44 (0)20 8973 2630