SugarCRM Joins to Create an Alliance for Seamless Communication Across Partners and Suppliers Delivers an Open Standard for Better Customer Service

SAN FRANCISCO, June 7, 2011 – SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today joined industry partners to announce, an initiative to create seamless communication among multiple partners and suppliers to deliver an unprecedented customer experience. Organizations with multiple partners, suppliers or departments typically use disparate systems to perform tasks such as project management, customer relationship management, or customer support.

The initiative provides a uniform way to connect these disparate systems for seamless collaboration. To date there has not been a way to efficiently collaborate across multiple organizations or systems. Now, the open application programming interface (API) developed by the alliance makes it easier to deliver an ecosystem of products that can cooperate around tickets, business processes and organizational workflows.

“As a leading CRM solution and proponent of all things open, SugarCRM is thrilled to join the initiative,” said Clint Oram, chief technology officer and co-founder of SugarCRM. “We strive to provide the very best customer service experience for our users. After extending our social and mobile connectivity in Sugar 6, this alliance reinforces our dedication to comprehensive solutions that promote a more efficient and collaborative platform.” currently supported by Atlassian, Coherence Design, Connect2Field, CustomWare, Freshbooks, GroundWork, New Relic, OTRS, PagerDuty, Pervasive, Pivotal Tracker, Rypple, Service Now, SugarCRM, Twilio, Wildbit, and Zendesk. Software developers that develop products such as ticketing systems, bug trackers, knowledge bases, customer relationship management software, and more, are invited to join by going to


About SugarCRM

SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than nine million times and currently serve over 800,000 end users in 80 countries. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit