SugarCRM To Host March 23 Webcast

Building Sales with Open Source CRM

Cupertino, CA (March 20, 2006) - SugarCRM today announced a March 23 interactive webcast titled "Improving Sales Effectiveness with Commercial Open Source CRM" that will cover the challenges of implementing customer relationship management software and techniques for achieving faster business results at lower cost by using an open source CRM application. The one-hour webcast will take place at 2 pm EST and can be attended by registering at

Speakers will include Gerhard Gschwandtner, editor of Selling Power magazine, who will discuss evaluating, implementing and effectively using CRM technologies; Rob Lackey, CTO of automotive industry marketing solutions provider BZ Results, who will share his experience with using open source CRM software to make his company more customer-centric; and Chris Harrick, senior manager of product marketing for SugarCRM, who will discuss the benefits of open source CRM in areas such as affordability, speed of deployment, ease of customization, and ability to integrate with existing business systems to provide a single view of the customer.

Speakers will answer questions from the webcast audience. All webcast attendees will receive a commercial open source CRM solution kit CD containing demos, white papers, case studies, and a copy of Sugar Open Source.

About SugarCRM
SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM's Sugar Suite easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll free in the US, email, or visit