SugarCRM goes after Salesforce.com with new interface and low costs

Article type: 
News

IT World - SugarCRM is hoping to gain inroads against its much larger rival Salesforce.com with a revamped user interface it says places emphasis on the needs of individual users, not business managers seeking a wide view of sales activity in their company.

This "user-first" design approach includes a few pages from Salesforce.com's playbook, however, such as collaborative activity streams that seem close in purpose to Salesforce.com's Chatter, which was announced in November 2009.

SugarCRM is also building in what it calls "contextual intelligence" about objects in the CRM system. For example, if a user is examining a particular company's customer record, the system might pull in a news article about a recent acquisition the customer made. It will be possible for SugarCRM users to integrate data from internal ERP systems, social networks and information services such as Dun & Bradstreet.

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