SugarCRM Extends Mobile CRM Leadership with General Availability of New iPhone App in Sugar 6

Native iPhone Application Part of the New Enhancements to Sugar 6

CUPERTINO, Calif.-November 23, 2010-SugarCRM, the world's fastest growing customer relationship management (CRM) company, extends its mobile CRM leadership position with its new native iPhone application, made generally available today as part of the latest enhancement to Sugar 6 - CRM made simple. Bundled with the Sugar Enterprise edition, the iPhone application will also be available for a limited time at no additional charge for users of Sugar Professional edition. The Sugar Mobile for iPhone application can be downloaded today at the Apple iTunes AppStore. Free trials of SugarCRM Professional can be launched directly from Sugar Mobile for iPhone, as well as from the SugarCRM website.

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"Sugar Mobile on the iPhone is great!" said Mark M. Buss, director of marketing and business development at Burgess-Norton Mfg. Co., a world-class, global provider of engineered solutions to several key industrial markets. "Everything I need, all of my account and opportunity records for example, are right at my fingertips, with clean and simple navigation. It is an awesome productivity boost."

"We are excited to offer Sugar Mobile to new and existing Sugar users to help extend their CRM success into mobile use," said Bill Harrison, president of Epicom, a SugarCRM partner honored as the Sugar Partner of the Month for November 2010. "No other mobile CRM tool offers up such an intuitive and seamless experience, coupled with the flexibility and customization capabilities found in Sugar Mobile. What's more, Sugar Mobile provides anytime, anywhere access for our customers without increasing the cost of their CRM initiative."

The Sugar Mobile for iPhone application enhances SugarCRM's existing mobile offerings by making it even simpler to find, create and modify customer information such as leads, opportunities and support cases. With Sugar Mobile for iPhone, Sugar users out in the field have the edge they need to quickly respond to customer inquiries and beat the competition. In addition, Sugar Mobile for iPhone is easily customized using the SugarCRM Mobile Studio administration panel. Administrators can quickly create mobile-specific fields, limit which fields are seen in the iPhone application, or create entirely new user screens for use by mobile employees.

"Smart phones have become the standard for connecting with your customers at any time, anywhere. Sugar Mobile is the only CRM solution that delivers the ease of use of Sugar 6 on the most commonly used mobile platforms," said Clint Oram, co-founder and vice president of products at SugarCRM. "SugarCRM is laser focused on delivering the most intuitive, flexible and open CRM solutions available today."

Additional new features in Sugar 6 include the general availability of Sugar Logic-a new set of PHP and JavaScript libraries aimed at empowering Sugar developers. With Sugar Logic, developers can more quickly create dynamic processes and views in SugarCRM instances, which are also upgrade safe.

The latest edition of Sugar 6 also includes 13 new languages fully supported by SugarCRM. With these new supported language packs, users need not download, install and manage language translations for SugarCRM. These packs are embedded in the system, managed by SugarCRM, and available from a simple dropdown menu at startup.

In addition, new social media, collaboration and access features are included in the latest Sugar release. A new Twitter Connector enables Sugar users to quickly and easily monitor the Twitter activity of accounts and contacts right inside the SugarCRM record. Sugar 6 now supports Microsoft Outlook 2010 and offers enhanced support for IMAP email protocols such as Google's Gmail service-further widening the ability for users to quickly and easily sync and archive emails in the Sugar system. Finally, Sugar 6 now supports the Google Chrome browser, providing even more choice when accessing the world's most flexible, intuitive and open CRM system.

Sugar Mobile for iPhone and the additional new features in Sugar 6 are available to trial at: Existing Sugar Enterprise and Sugar Professional users can download the Sugar Mobile for iPhone application today through the Apple iTunes AppStore.

About SugarCRM

SugarCRM makes CRM Simple. As the world's leading provider of open source customer relationship management (CRM) software, SugarCRM applications have been downloaded more than seven million times and currently serve over 600,000 end users in 80 languages. Over 6,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by Forrester Research, CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit


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