SugarCRM Expands its Reach in Eastern Europe

Presents at Telecommunications Forum 2011 with Channel Partner, PSTech

CUPERTINO, Calif. – November 18, 2011 – SugarCRM, the world’s fastest growing customer relationship management (CRM) company, is actively working to grow its business in Eastern European Countries (EECs) under the direction of the region’s Territory Manager, Katarína Parkanská. The company is experiencing significant growth in EECs, and in addition, the company’s worldwide billings grew to 69 percent in the third quarter over the same period in 2010.

Globally, SugarCRM has more than 350 channel partners and over 30,000 open source community developers who contribute to the advancement of the product. In the EEC market, in particular, there are several certified channel partners that already offer CRM sales, training and support, and local language versions. These partners are particularly enthusiastic about the flexible deployment model that SugarCRM provides. Clients can now access Sugar support from official partners in 15 EECs.

Territory Manager for the EECs at SugarCRM Deutschland GmbH, Katarína Parkanská, said, “One of my main goals is to penetrate the Eastern European market further and have at least one certified channel partner in every country. The objective is to offer our customers all the necessary local support they need as well as local language packs. We are open to inquiries from prospective partners in all Eastern European territory countries who want to grow with one of the most widely used CRM platforms on the market.”

The SugarCRM vision of thinking globally and acting locally has been realized by hiring a multicultural team, by demand-driven growth of the channel partner network around the world, and by offering Sugar in numerous local languages. Sugar is supported in 25 languages to date: Bulgarian, Chinese (simplified), Czech, Danish, Dutch, English (US), English (UK), Estonian, French, German, Hebrew, Hungarian, Italian, Japanese, Lithuanian, Norwegian, Polish, Portuguese (Port), Portuguese (BR), Romanian, Russian, Serbian, Spanish (Spain), Swedish and Turkish. To address the growth in Eastern Europe, Sugar will be adding support for Albanian, Croatian, Latvian, Macedonian, Slovakian and Slovenian.

An example of a SugarCRM partner in Eastern Europe is PSTech of Serbia. Marko Cevizovic, the company’s head of sales and marketing said, “We see a strong synergy between the value proposition of SugarCRM and PSTech’s core values and region-grown competences. PSTech strives to provide effective customer management tools and services to our clients. By working with SugarCRM, we have the opportunity to leverage a depth of support that we really appreciate. Also, SugarCRM has affordable tools and a flexible deployment model that we can use to build on our existing business foundation in Balkan countries. The combination of SugarCRM´s expertise in open CRM solutions with PSTech's professional skills and local knowledge of TelCos and other verticals in the Balkan market will ensure high-value benefits for both organizations throughout this region.”

Parkanska said, “Our partnership with PSTech is key in the development of our ecosystem and strongly contributes to our ongoing expansion in the Balkan region.”

Upcoming SugarCRM Events

As part of the proactive partnership between PSTech and SugarCRM, the two companies will be exhibiting at the Telecommunications Forum - Telfor 2011 in Belgrade Serbia, which is the number one dedicated Telco event in the Balkans. Mr. Cevizovic and Ms. Parkanská will be presenting a session titled, “Benefits of Open Source Technology in Telecommunications Business,” on November 23, 2011 at the event in Hall 4. The SugarCRM and PSTech stand will be at booth B2 in the Convention Centre “Sava” in Belgrade.

To learn more about this conference, or to register for the event, please visit the event web site.

During the first half of 2012, SugarCRM will go on the road to present at other industry-related events in the Czech Republik, Poland, Hungary and Russia. More details on upcoming events can be found online.

Recognition in the Press

Looking beyond Eastern Europe, in Australia, the trade journal, iTNews, Australia’s leading source of enterprise IT and telecoms news, has recently published, “Which Clouds Play Nice,” a 44-page technical study of the integration and extension options offered by the largest 20 software-as-a-service (SaaS) vendors serving the Australian enterprise market The analysis is a 'must read' for any IT decision maker, anywhere in the world, who is looking at implementing cloud services and more specifically cloud-based CRM services. SugarCRM ranked at the top of the study’s CRM Scorecard, when compared to Salesforce, Oracle on Demand, Microsoft Dynamics, RightNow and NetSuite.

For more information on SugarCRM, please visit the company web site, and to become a channel partner, feel free to read more about the SugarCRM Open+ Partner Program. To find out more about our channel partners in local countries, please visit the partner directory online. Also, fan SugarCRM on Facebook, follow the company on Twitter and subscribe to the company’s YouTube channel.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 192 countries. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. 
For more information, call +49-(0)89-18 91 72-000 or visit http://www.sugarcrm.com.

Media Contact
Elena Annuzzi
SugarCRM
(408) 792-6952
eannuzzi@sugarcrm.com

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