SugarCRM CEO Augustin on his 2014 outlook and the limitations of the cloud
Customer relationship management software is one of the fastest growing segments of business software, with Gartner expecting it to reach about $36 billion by 2017. That’s because it answers a crucial problem in today’s business environment — how to keep track of who your customers are, and manage your interactions with them as you move through complicated sales cycles or deal with support issues.
But CRM software doesn’t look like a lot of other large business software markets, I learned from speaking with Larry Augustin, CEO of SugarCRM, a Cupertino-based software maker that competes with Salesforce. In the following Q&A, edited for length and clarity, he talks a bit about what the CRM software landscape looks like, and why he expects the market might start to move away from cloud in 2014.