SugarCRM Begins Global CRM Acceleration World Tour

Across Three Continents, CRM Buyers Enagage with Industry Experts to Optimize Their CRM Strategies.

iEnterprises, Research in Motion, RedPill, CareBrains and RedHat Sponsor Interactive Events in Miami, London, Stockholm, Tokyo And Chicago

CUPERTINO, Calif.—September 25, 2007 — SugarCRM, the world's leading provider of commercial open source customer relationship management (CRM) software, today announced new dates and locations around the world for the CRM Acceleration Summit Series. The Series brings together CRM thought leaders, SugarCRM executives, partners, and prospects to explore and share CRM best practices.

The CRM Acceleration Summit is designed for business decision makers and CRM leaders within organizations. Each session is an interactive format covering topics such as CRM deployment strategies, best practices for sales management, marketing automation, customer service programs, user adoption techniques and change management.

"CRM Acceleration is the fastest path for buyers and partners to understand how to build more profitable relationships with customers. In partnership with SugarCRM, our sponsors bring a unique perspective on how to deliver value to SugarCRM customers," said John Roberts, chairman and CEO of SugarCRM.

Research in Motion (RIM) and iEnterprises are worldwide sponsors of the upcoming series of CRM Acceleration Summits. The combined RIM and iEnterprises solution provides SugarCRM customers with mobile access to CRM data on Blackberry devices, maximizing their investment in SugarCRM as well as their wireless devices.

“Mobility and CRM are the next wave in enabling the knowledge-based enterprise,” said Phil Sheehy, vice president of iEnterprises. “By working together with industry leaders such as RIM and SugarCRM, we are making that vision a reality.”

The upcoming event dates are:

  • London, United Kingdom: October 2
  • Stockholm, Sweden: October 9
  • Tokyo, Japan: October 12
  • Chicago, IL: December 4

The registration site, http://www.crmacceleration.com, includes a link where attendees can submit their CRM questions in advance to be covered at the events.

Highlights of CRM Acceleration include:

  • Top CRM Challenges—The CRM Test
  • CRM Integration and Data Management Best Practices
  • Optimizing CRM and the Sales and Marketing Process
  • Improving Customer Support and Satisfaction with CRM
  • Sugar 5.0 Product Overview

Along with RIM and iEnterprises, sponsors include Red Hat, Talend, RedPill, CareBrains, Q-Industries and Selling Power Magazine. Space is limited, so please visit http://www.sugarcrm.com/crm/crm-acceleration for more information, and to secure your reservation.

Founded in 2004, SugarCRM has built one of the largest CRM communities, with over 60,000 members—including 10,000 registered developers. SugarCRM was named CRM Magazine's 2006 Rising Star, received Selling Power Magazine's Sales Excellence Award for CRM Implementation & User Adoption and Customer Inter@ction Solutions' 2006 Product of the Year, and was named one of AlwaysOn's 100 Top Private Companies.

Media Contacts:

Tara Spalding, SugarCRM
408-355-3858

Jesse Casman, Page One PR for SugarCRM
415-321-2347

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