SugarCRM Announces Support for Sugar 6 on IBM SmartCloud Enterprise

Cost Effective, Scalable Cloud Computing Option Added to SugarCRM’s Growing Portfolio of Hosted Solutions

CUPERTINO, Calif. – October 12, 2011 – As enterprise companies continue to adopt CRM business applications, they are looking to the cloud to simplify their IT environments with lower cost and more scalable infrastructures for growth. To address the market demand for CRM that can scale through the cloud, SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, is pleased to announce that Sugar 6 supports IBM’s SmartCloud Enterprise and is available immediately through SugarCRM and its channel partners.

Now that Sugar supports IBM SmartCloud Enterprise, SugarCRM customers will benefit from the quality, reliability and security gained from IBM’s years of managing and operating data centers for enterprises and public institutions around the world. Sugar, the only CRM application that currently supports IBM SmartCloud Enterprise, enables businesses across all industries to achieve greater visibility into sales, marketing and support to deliver the optimal customer experience. Ideal for SME through enterprise-level cloud deployments, the Sugar 6 platform is simple and easy to customize, providing the needed functionality for global deployments, including native language support for 25 languages.

“We wanted to invest in a CRM system to better engage with our current customers, but we also wanted to ensure we addressed our IT infrastructure for future growth,” said Jason Olenik, Director of MIS for Hi-Way Equipment, a SugarCRM and IBM SmartCloud Enterprise customer. “We selected Highland Solutions because they offered us a completely customized CRM package that also granted us a dependable hosting partner with flexible SLAs.”

For SugarCRM channel partners, Sugar running on IBM SmartCloud Enterprise enables partners to easily create tailor-made xRM solutions for mid-market and enterprise customers at an affordable price point. SugarCRM offers partners a flexible, open and intuitive platform that lets them generate a recurring revenue stream while owning the customer relationship and providing deeper engagement.

Brian Sutherland, CEO for Highland Solutions, a SugarCRM channel partner who advises clients like Hi-Way Holdings on CRM strategies to optimize data management and automate daily processes for the future said, “Customers come to us with business problems that are very specific to their vertical, and they look to us to provide a uniquely customized CRM solution. We've done a lot of testing, and we know that Sugar running on IBM SmartCloud Enterprise will enable our clients to experience faster access to sales reports and data so they can make more informed business decisions."

In addition, Sugar support for IBM Smart Cloud Enterprise provides the best of both worlds – the scalability, flexibility, and cost reductions of a cloud based deployment with the customization and data access found in behind the firewall installs.

“Sugar can be deployed on-premise or in the cloud, and adding support for IBM SmartCloud expands our customer’s choices for cloud deployment options,” said Larry Augustin, chief executive officer of SugarCRM. “The open and flexible design of the Sugar platform, coupled with IBM’s hosting infrastructure around the world brings computing resources – and customer data – closer to your business.”

Augustin can be seen speaking about the value of IBM SmartCloud Enterprise for SugarCRM in an online video. For more information on Sugar and IBM SmartCloud Enterprise, please visit http://www.sugarcrm.com/crm/ibm/smartcloud. Also, feel free to fan SugarCRM on Facebook, follow the company on Twitter and subscribe to the company’s YouTube channel.

About SugarCRM

SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 192 countries. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com.

Media Contact
 Elena Annuzzi

SugarCRM

(408) 792-6952

eannuzzi@sugarcrm.com

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