SugarCRM Announces SugarCon 2014 with Distinguished Customer Experience Keynote and Marquee Technology Sponsors

Article type: 
Press Release

Rapidly Growing, Global SugarCRM Community to Gather in San Francisco for Premier Annual Event; Attendees Witness Intersection of Innovation and Technology  

CUPERTINO, Calif. – March 5, 2014 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today unveiled a conference preview and highlights for the company’s upcoming SugarCon 2014 user conference, April 28-May 1 in San Francisco. With sponsorships of more than 30 top technology innovators and a keynote address by best-selling author and customer experience expert Shep Hyken, SugarCon is the ideal backdrop to showcase a new era in CRM — one that's uniquely focused on the individual.

The Power of “i”  and  the Rapidly Growing, Innovative SugarCRM Community

This year’s conference theme, the Power of “i,” will highlight and uniquely capture the individual's key role in consistently delivering extraordinary customer experiences. With a wide array of industry keynotes, interactive business panels, technical training sessions, and fireside chats, attendees will learn how to leverage the "power of the individual" across their own organizations and create more intelligent, immersive and engaging customer experiences.

SugarCRM is leading an exciting new era for CRM that’s distinctly focused on the individual. And together with its vast partner and customer ecosystem, SugarCRM promises to deliver an unforgettable event that showcases the state of CRM and a rare glimpse of the exciting decade ahead.  The event draws customers, users and partners worldwide from the SugarCRM community to share best practices for next-generation customer engagement and business optimization.

Legendary Customer Expert Delivers Keynote; Stellar Sponsor Lineup Announced

The keynote address for SugarCon 2014 will feature best-selling author, customer experience and customer loyalty expert Shep Hyken. For more than 20 years, Hyken has been integral in reshaping the customer service culture for a number of leading global businesses. Hyken has  worked with hundreds of clients ranging from Fortune 100 organizations to companies with less than 50 employees, including American Express, AAA, Anheuser-Busch, AT&T and Abbott Laboratories.  SugarCon attendees will reap the benefits of Hyken’s rare customer domain expertise and engaging style first-hand in a special keynote designed to offer a fresh perspective on customer engagement — as well as tips and best practices to enhance customer service and  customer loyalty in a company of any size.
SugarCon 2014 is sponsored by more than 30 marquee technology innovators — all poised to highlight their next-generation solutions for customer engagement on the expo floor. Among those is this year’s impressive Platinum Sponsor lineup that includes:  

  • Dun & Bradstreet — D&B is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for more than 172 years
  • HootSuite — HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, Web-based dashboard
  • Marketo — Marketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships

SugarCon general sessions will kick-off Tuesday, April 29 and close Wednesday, April 30 following an evening reception. Additionally, SugarCRM’s annual partner day will be held on Monday, April 28, with customer and partner training sessions set for Thursday, May 1.  Throughout the conference, attendees will catch an exclusive preview of SugarCRM's latest solutions and hear more on the company's latest product plans. Top company executives will be on-hand to share insights with customers and partners on how CRM can give every individual in an organization a true competitive advantage.

"SugarCon attracts an elite lineup of technology companies from around the globe and it’s exciting to see SugarCRM continue to build one of the fastest-growing, most innovative CRM forums in the world,” said Larry Augustin, SugarCRM CEO.  “The remarkable convergence of new ideas and advanced technology solutions, combined with the networking of customers, partners and developers all under one roof, is invaluable to our community. We look forward to an engaging, informative and collaborative week to reinforce our vision of the future for CRM — one that uniquely draws on the power of the individual to redefine the customer experience."

For additional information about SugarCon 2014, to view the agenda or to register, please visit the SugarCon website.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

Media Contacts:

Jodi Guilbault
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Becky Quinlin
BOCA Communications
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