SugarCRM Announces Series of Webcasts Designed to Help Customers Drive Sales Through Improved Lead Management and Inbound Marketing

Learn Best Practices on How to Drive Quality Leads and More Sales Opportunities

CUPERTINO, Calif. - May 25 - SugarCRM, the world's leading provider of open source customer relationship management (CRM) software, today announced a series of webcasts designed to help organizations manage leads and opportunities using SugarCRM. Complete list of webcasts and registration information.

Webcast #1 - Streamlining Processes & Maximizing Opportunities with CRM: How Trans-Tasman Grew its Business with SugarCRM

Date: Wednesday, May 26 at 4 p.m. PDT/ 7 p.m. EDT

Topic: In 2006, Trans-Tasman Business Circle grew from a two-person office to a team of 10 across two countries in a short time. This lead to a number of growing pains including: six separate customer data stores, poor data quality, and zero interaction between these disparate data sources. Trans-Tasman found it was spending more time administering data than selling to customers - and knew it needed to make serious changes.

In this presentation, attendees will learn exactly how Trans-Tasman and Insightful CRM, an implementation partner, used SugarCRM to effectively manage and centralize customer data; increase sales productivity; and deliver an exceptional customer experience.

Webcast #2 - Cold Calling Goes Hot with SugarCRM Advanced Lead Management

Date and Time: Thursday, June 3 at 10 a.m. PDT/ 1 p.m. EDT.

Topic: In this webcast, Eric Frank, CMO of Flat World Knowledge, and Brian Briggs from implementation partner ApexTwo, will discuss how Flat World Knowledge is using SugarCRM to disrupt traditional publishers by changing the way college textbooks are produced and sold.

Frank and Briggs will discuss how their cutting edge sales and marketing process, combined with advanced lead generation and management, has led to increased sales and reduced costs.

Webcast #3 - Transitioning Social Media Leads to Buyers

Date and Time: Thursday, June 24 at 11 a.m. PDT/ 2 p.m. EDT.

Topic: Recipients who respond to B2B social marketing efforts are potentially valuable leads but it is not always clear where they are in the discovery, decision making and purchasing process. Using a sound approach to this process is crucial in maximizing the effectiveness of any B2B marketing program, including those built around social media channels.

Social media represents a vast opportunity to connect with greater numbers of prospects and even existing customers, potentially at a fraction of your traditional marketing costs. In this presentation, attendees will learn how to make sense of social media to garner attention and shift towards an inbound cost-effective marketing model. Guiding the audience will be SugarCRM and Concentrix, an expert in the development and execution of strong lead qualification and nurturing programs.

About SugarCRM

SugarCRM is the world's leading provider of open source customer relationship management (CRM) software. Over 6,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications. Leading publications such as CRM Magazine, InfoWorld and eWeek praise SugarCRM for its ease-of-use, flexibility and open design. SugarCRM runs on the leading cloud computing platforms, including Amazon EC2, Microsoft Azure, Sugar On-Demand and Private Clouds, offering customers unparalleled choice and control of their data and deployments.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit

Media Contacts:
Christine McKeown, Schwartz Communications for SugarCRM