SugarCRM Announces 2007 Best of SugarCRM Awards Program

Nominations Now Being Accepted For Organizations With Outstanding Sugar Implementations

CUPERTINO, California - July 18, 2007 - SugarCRM Inc., the world's leading provider of commercial open source customer relationship management (CRM) software, today announced the first annual Best of SugarCRM Award program, designed to recognize best-in-class SugarCRM implementations. SugarCRM is now accepting nominations for the award through Monday, August 6, 2007. Finalists will be publicly announced on Wednesday August 8 at the LinuxWorld Expo in San Francisco. The awards ceremony dinner will be held in conjunction with the CRM Acceleration Summit in New York City on Monday, August 20, 2007.

Current SugarCRM customers and users can submit their instance as a candidate for the 2007 Best of SugarCRM Awards at Any deployment type and Sugar edition is eligible for the awards.

The categories are:

  • Sales Excellence -
    For companies seeing significant improvements in sales processes and sales performance.
  • Marketing Performance -
    Recognizing companies seeing significant improvements in lead conversion, campaign effectiveness, lead nurturing and target acquisition.
  • Customer Support and Satisfaction -
    For companies realizing significant improvement in call-time reduction, customer satisfaction, and servicing of cases.
  • Most Creative CRM Implementation -
    This award recognizes an implementation instance that challenges the normal scope of a CRM implementation and broadens the impact that a CRM system can have on a business.
  • User Adoption -
    For companies achieving a smooth implementation with high end-user adoption.
  • SugarCRM Advocate -
    This award recognizes the individual who has been the most outspoken proponent of SugarCRM and its importance in growing and sustaining a business.
  • SugarCRM Administrator -
    This award recognizes the individual who has been exemplary in managing SugarCRM within their organization.

Finalists in each category will receive two passes to the CRM Acceleration Summit in New York City on August 20, and passes to the Best of SugarCRM Awards banquet hosted that evening. The category winners will be announced at the banquet, and will receive a crystal trophy plus a high-end prize related to each award category such as a RIM Blackberry handheld device sponsored by RIM Technologies.

CRM Acceleration Summit

CRM Acceleration Summit New York City is the fifth summit organized to address CRM decision makers' top concerns. David Meerman Scott, author of "The New Rules of Marketing and PR; How to use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to reach buyers directly" will be keynoting the event. A free copy of his book is offered to every attendee. Other topics include user adoption, technology integration, data management, sales and marketing efficiency will be covered by leading SugarCRM customers, partners and consultants. This one-day, audience-driven participation event costs $295 per person to attend.

Sponsors of CRM Acceleration include iEnterprise, Q-Industries, RedHat and SellingPower Magazine.

More information and registration for the event is available at

About SugarCRM

SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit